Archive for the ‘Internet Marketing’ Category
Top 3 Mistakes Online Marketers Make When Producing Videos For the Web
Leave a CommentTechnology has made it easy to produce content to share on the web, and some may argue, perhaps too easy.
Video is the golden child of online marketing right now and everyone wants to get a piece of the audio visual pie, but at what price?
Sometimes it’s at the expense of their brand, reputation and even their message.
There are many mistakes online marketers make when creating videos to be distributed to the public, including 3 giant ones that everyone ought to be aware of including:
1. Poorly Written Script
2. Cheesy Graphics and Transitions
3. Bad Voice Over
Fortunately with some planning these mistakes can all be avoided.
In a mere matter of minutes, you’ll find out how to preempt these offenders and kick them to the curb before setting out to make your video.
Offender #1: Poorly Written Script
Why it’s a problem: The script or copy is the backbone of the entire video and often dictates the imagery that is used, how the brand is presented as well as how the voice over is performed.
How to avoid this problem: Make sure that the script is written by a good copywriter and that the video has a storyboard. You’ll need to have a beginning, a middle (usually the meat of your video) and an ending. Think about the purpose of the video, your core message and who that message is targeted to. By writing a compelling story and directing it at a receptive audience, you’ve cleared one of the biggest hurdles in your path.
Offender #2: Cheesy Graphics and Transitions
Why it’s a problem: Just as your wardrobe is telling of who you are as a person, the images you use and transitions that move your video along will be just as revealing of your company, service or product. If you use cheesy images and dated transitions, viewers will see your company in the same light, even if it isn’t deserved.
How to avoid this problem: Find a stock photo site where you can purchase professional images cheaply that will brand your video and give you a touch of class. Use images and transitions that support your script and add another dimension to your presentation. There are some amazing images out there at sites like iStockphoto.com that you can buy for as little as a dollar a piece, which I think you’ll agree is worth the investment, especially when you consider that your audience will judge your company and offerings based upon the graphics in your video.
Offender #3: Bad Voice Over
Why it’s a problem: Within a mere 3 to 5 seconds (sometimes even less!), viewers will have made up their minds about your video largely based upon the voice you selected to record your script. If it’s not the right voice for the job, it’ll turn your audience off faster than any other production element.
How to avoid this problem: Voice over should be the final element added to your video. Once you have finished the script, chosen the images and have paired the appropriate text with the appropriate accompanying imagery, go ahead and hire a professional voice over talent to narrate your script. Don’t get Harriet from your company’s Accounting department or Uncle Ned who is known for his “great voice” to record your voice over, that’s asking for trouble and nearly always, a bad voice over. To avoid this pitfall, go with a pro! You’ll be able to find professional voice talent quickly online at sites like Voices.com. This website connects you directly with freelance professional voice talent in a number of ways including posting a job and various methods of search.
Now that we’ve identified the top 3 offenders in online video production, talked why they pose serious threats to the success of your video, and discovered how you can overcome these potential pitfalls with a little planning, you can make your video with confidence and the satisfaction that you’re putting your best foot forward and giving your audience a quality viewing experience.
Build Trust and Get More Cha-Ching! By Using Voice Overs on Your Sales Pages
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Your website is a useful tool for making sales in your sleep, but could it be making even more money for you during those twilight hours?
Every good Internet marketer knows: The medium is the message.
When someone is reading your sales copy and about to make a purchase, all they really get from you socially perhaps is some cleverly written text that outlines the features and benefits that state why they should go ahead and take their credit card out of their wallet.
What if you could up the ante and reach those prospects on a heightened, more emotional level?
You can! By using voice overs.
Voice overs help to build trust and make an instant connection with the people who visit your website.
Adding a voice over isn’t just another bell or whistle to your website, you’ll be ingeniously employing another medium to help you communicate your message, in this case, delivering your message using audio via your website.
By getting up close and personal at the point of sale, you’ve found another way to persuade prospective customers to buy, and as a bonus, have also given the world a better idea of who your company is through audio branding, using the human voice to start a favorable relationship that is profitable and engaging.
Need help finding a voice for your voice over recording?
Check out Voices.com, the voice over marketplace, where you can post a job, browse by category or search by keyword to find the voice that’s best suited to your project and meets your needs.
